Drop or Wait?
Should You Offer Discounts to Consumers During Lulls, Slow Periods, Holiday or Seasonal Down Times?
Here are two sides of a classic business debate: In slow or down times is it better to keep your prices stable and be patient for the market to rebound or discount rates to drive new and more revenues?
On one side we have those who say if they drop rates they’ll have a tough time raising them when the market gets better. They also claim that dropping their rates will…