Books
Don Farrell, the Chief Cultivating Officer from Fresh Revenues is in the process of writing 10 books.
Ethical Theft on Sale September 25, 2009
His first is called "Ethical Theft...How to Steal Business From Your Competition."
It shows readers 50 very tatical ways to liberate business from their competition. These are things Don actually did in his career as a hotel
sales person at many different ranks, levels, and markets. This book is guaranteed to get you laughing, thinking and wondering how far you or your
competition would be willing to go to acquire business.
Preview Ethical Theft or view the Ethical Theft Webinar series
Other Don Farrell books in production
The Business Bible
The stuff you can't learn in school on how to grow your small business.
Separate Your Organization Forever
How to distance yourself from your competition on 6 different levels.
How to Start Your Own Company
50 different company founders share their most important tips.
How to Train the Right Way
Most training fails...why and how to fix that.
Why We Lose Employees
A very funny book about all the sad stuff we do to chase our employees away
Kid's Play
A life in the day of a parent who has active kids. All the things I did to try and screw up my kids. A must book for parents with kids who play sports, do band or any organized extra curricular activity.
I Just Want to Fix One Airline
A book about all the crap airlines do to us and how it can all be repaired forever
How People Want to Learn
An in-depth study on how different people like to be taught and learn best. Done in conjunction with major universities and training companies, this book offers empirical proof that certain training styles and mediums work better than others for certain individuals.
Converting Your Low-Lying Fruit
If you want the easiest way to make more money then this book will show you the best way to capture customers who are already trying to buy and you are not making it easy.