About Don Farrell
Don Farrell, the Founder and Chief Cultivator for Fresh Revenues, started his working career as a pot scrubber for Marriott Hotels working his way up through the operational ranks settling on a career in the sales and marketing arena. He then expanded my work in major sales and marketing opportunities through the Holiday Inns Inc and several leading management companies specializing in the hospitality world. Being a true entrepreneur, he started Signature, Inc. in 1986 and was able to help lead that company into the largest and best sales and service training company in the world with 265 employees and licensees training in 45 countries. In 2007, he sold Signature, Inc. to start Fresh Revenues.
Learn More About What Don Can Offer
Recent Publications
- PAII Winter 2009 Newsletter
"After reading PAII's IQ magazine Winter 2009, "Unconventional Ways to Increase Revenue" by Don Farrell, I have to say that just this article has made our PAII membership worthwhile. With a very limited advertising budget, we were so focused on attracting guests from "the rest of the world", even internationally, that we hadn't really done all we could in our local market. The article suggested different businesses to visit locally to promote your B&B, so we took it to heart." - Little Palm Island
References
"I am especially understanding of how critical the right culture
building is to an asset and how it affects maximizing and profit
opportunities. It means everything to the success or failure of an operation,
especially the smaller one that I specialize in. As a result, Don Farrell is
the first person I call when I pick up a new management contract and get his
help."
Jed Heller
Principal in the Providence Group
A hospitality management company specializing in the management of boutique and small hotels.
"Don has worked with me for over 13 years to help my hotels maximize revenue
producing opportunities through greater service and selling skills training
programs. He was the only outside vendor partner we invited into our boardrooms
and to speak at our annual meetings because his company's involvement with our
revenue growth was that critical to our success.
With Don's guidance we set up minimum acceptable standards and goals, not to
mention structured incentive programs for over 800 senior personnel and over
3,000 line staff employees based on what Don's company identified as the skill
sets needed to exceed customer expectations and distance ourselves from our
competition. I am told by many, that we were able to deliver service and
selling skills on a consistent basis like no other company has at such a high
level... and to that we have Don and his company to thank. One needing a
resource that can help them to maximize their potential and company worth
should be talking to Don, or call me for more input."
David Weiss
Former SVP of Revenue Management for the 800 hotel Extended Stay Hotels brand
Current President of Innovative Lodging Solutions
848-542-3409
"I've come across many owners, operators and resources in my 27 years of doing
business. I can easily say that Don Farrell and his company are one of the
few honest players and are very good at what they do. Don won't take on an
assignment because he wants to make money...he takes on clients he feels he
will do exceptional work with and, in turn, all will benefit. We need more
people like him."
Tim O'Connor
SVP Brand Management
Boomerang Corporation
920-205-5066
"As senior VP and partner with one of the largest advertising and marketing
firms in Florida, I would invest millions of my client's marketing budgets in
an effort to generate incremental business. Approximately 20 years ago, I met
Don and utilized his firm's unique services in an effort to improve on the close
ratio of the business, once the perspective customer contacted my client. We
dramatically changed the dynamics by bringing Don into our client's locations
to set up a far superior service and sales culture and training programs before
we spent a dime on marketing and advertising.
Since then, I have used Don's organization on virtually every one of my clients
with overwhelming success. We were able to conclusively track the dramatically
improved results that would be reinforced to ensure that we maintained our
momentum. With one of my largest clients we generated an incremental $9 million
in annual revenues. Any time I get a new client, Don is the first call I make
ensuring that when the customer calls my client, the staff has all the necessary
skill sets to close the business."
Robert Schwob
Principal in Legacy Marketing Company
407-687-6522
rschwob@legacymarketinginc.com
"Don Farrell was a keynote speaker at our 2007 national conference for members
of our association. He was, hands down, the most popular speaker out of
approximately 100 speakers at the event. His was exceptionally entertaining
while delivering absolutely on-target, totally practical, nuts and bolts
information that innkeepers put to use immediately for increased ROI back at
their inn businesses. Many times keynote addresses target just the strategy;
Don addressed both strategy and the tactics. He also presented a couple of
subsequent breakout sessions where all the chairs were taken and attendees
were even sitting on the floor and standing in every inch that they could.
Word travels fast when a speaker is this good! And, of course, we booked him
for our 2008 national conference for a repeat performance and for an
additional topic.
I have worked with many professional speakers and trainers over the past 30
years, and Don Farrell is one-of-a-kind. I wish we could clone him to present
more topics with his energetic style and ability to zero-in on the needs of
the audience."
Jeanine Zeman
Director of Meetings and Events
Professional Innkeepers International
"Don - I was very late getting to the office this morning due to other
outside duties and wanted so much to "beat you to the punch" with an e-mail of
thanks, but in your usual manner you are first and foremost. Last night's
seminar was the best thing we ever had in the 23 year history of Banyan Tree
Realty and I really mean that. All the agents commented on that fact. I
had made some notes after I got home last night and again this morning to
incorporate into a wrap-up and again you beat me. Thanks so much."
Mary Jean Smith
Owner
Banyan Tree Realtors
901-853-8666
